XIRENA

XíRENA is a lifestyle brand whose roots reach from California in the 70’s  to the bohemian coastal town of Formentera, Spain. Founded by creative director, Dierdre Roffoni, XíRENA (pronounced SUH- REN –UH) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both effortless and accessible.

Made in Los Angeles, colorful lingerie, easy shirting, dresses and tops are quintessential to the brand. With a clever mix of boy meets girl, underpinnings turn into swim and day dressing turns into a night out. This unpretentious collection can always be worn two ways – casual with sneakers or dressed up with heels. This is the XíRENA girl!