PAULINE ROCHAS

Pauline Rochas was born into the world of scent.

Her grandfather, Marcel Rochas, created the iconic perfume Femme for his wife and muse – the legendary Hélène Rochas. Hélène was a visionary whose influence was felt in the world of art, culture and fashion. This left an indelible impression on the young Pauline, who would accompany her grandmother to the ballet and opera, where she met great artists.

The house of her maternal grandmother, Denise Boyriven, was on the French Riviera, close to Pierre Cardin’s home, Palais Bulles. It is here where Pauline spent many idyllic summers. Mimosas, midnight datura, jasmine, gardenias and eucalyptus trees flourished in this lush garden. The salty Mediterranean Sea breeze would add the finishing touch to this nocturnal potion. Nature would take on this magical allure. It would intertwine with fragrance and memory to become part of Pauline’s heritage.

Pauline uses perfume to create and explore new worlds yet take us back to our origins. Scent has the power to transform and heal which is experienced in both The 7 Collection and The Cherished Connection. A sense of wellbeing is bought into the realm of luxury allowing our authentic selves to emerge.