Sara Naghedi designed accessories under her own label for almost two decades before launching NAGHEDI.  Tired of watching handbags go out of style every few months, she set out to create a product that would have a positive impact on the fashion industry through timeless, seasonless design and durable materials.  She was inspired to create the very first handwoven neoprene tote while working with neoprene samples for a separate project. NAGHEDI officially launched in 2016.

NAGHEDI is a creative extension of Sara’s personal style: timeless, elegant, effortless.

Sara is inspired by her love of travel, her home in NYC, her family, environmental stewardship for future generations, and the slow, intentional fashion of past generations.