Curated selection

Scouting and sharing new brands and collection is a passion I will be never be tired of.

The Creative Pragmatist Book

WAITING LIST

Just get your name on the waiting list for a 2nd edition of The Creative Pragmatist Book.

Creative Pragmatism is a philosophy, and the Creative Pragmatist is an individual: curious and modern yet grounded and balanced. Amy Smilovic and the global audience that share in this ethos apply both to their daily lives and style choices.     

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Perfect Moment

Extreme sports documentary-maker Thierry Donard launched the Chamonix-based brand with skiwear at the forefront, but the line has since evolved to include surf, swim and workout staples that will outlast the seasons.

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Selfcare

A hand picked selection of natural cosmetics we truly believe in. Enjoy the power of pure ingredients.

We've tested every single product and we are convinced you will love it as much as we do!

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SALE

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TIBI

Our new arrivals for the creative pragmatist.

Check our new selection of Tibi.

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Collections

Aliita

Aliita presents Made in Italy pieces with an interesting selection of natural stones and cuts. It's a concept of effortless lifestyle and timeless beauty.

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Coat Season

Shop our curated coat selection for Fall Winter

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Shop our latest shooting

Our Favourite Styles

My personal favorites

My personal favorites

My personal favorites

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€19,99 EUR
€19,99 EUR
Knitwear New Arrivals

Knitwear New Arrivals

Knitwear New Arrivals