The Creative Pragmatist Book

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With over a quarter of a century at the helm of her self-founded brand, Tibi, Amy Smilovic is no stranger to the sartorial successes and struggles of ever-evolving personal style. Creating an entirely new mindset within the fashion industry—one that challenges the existing categories of fashion and the prevailing wisdom that style and looking good are one and the same—Smilovic has defined the grey area for people who never felt at home in the highly prescribed segmentations dictated by department stores and the media. Creative Pragmatism is the philosophy, and the Creative Pragmatist is the individual: curious and modern yet grounded and balanced. She and the global audience that share in this ethos apply both to their daily lives and style choices.     

Are you born with style? Or can it be learned? In short, yes. The definitive tome for the ideation, development and execution of individual style, the Creative Pragmatist is an all-encompassing manual for those who seek the balance of modernity and functionality. If you’ve ever questioned why different items in your closet make you feel a certain way, consider this book your unsung hero. Underscored by her own illustrations, Smilovic creates for a visual and written educational experience chock full of guiding principles to achieve a sartorial narrative completely your own.

• Faux Leather Cover and Clamshell