EYTYS (pronounced “Eighties”) was founded in 2013 in Stockholm, Sweden.

It all started with Creative Director Max Schiller’s desire to create plimsoll sneakers with bold proportions, something not offered in the market at the time. The desire to break boundaries in footwear design later grew to also include a range of baggy jeans (2017), followed by a full ready-to-wear collection launched at Paris Fashion Week in 2019. EYTYS believes in refining and elevating classics to fit a contemporary context. The unisex collections are created by exploring bold proportions while embracing traditional quality and craftsmanship.